Gucci has once again captured the essence of summer with its mesmerizing new collection, Gucci Lido. Inspired by the allure of Italy’s coastal beach clubs, known as ‘lidos,’ this collection is a vibrant homage to the carefree spirit of seaside living. Conceived by the House’s creative director, Sabato De Sarno, and beautifully captured by photographer Anthony Seklaoui, the campaign embodies the joy, vitality, and spontaneity of summer getaways.

At the heart of Gucci Lido is a celebration of leisure and luxury. The collection features an array of timeless pieces that seamlessly blend sophistication with comfort, making them ideal companions for sun-drenched days and breezy evenings by the shore. From sophisticated swimwear to airy summer ensembles, every garment evokes a sense of effortless elegance synonymous with Gucci’s aesthetic.

Notable icons like the Gucci Jackie and GG Marmont are reimagined in straw-effect raffia and canvas, exuding a carefree charm that perfectly complements the summer aesthetic. These classic designs take on a new life against the backdrop of sandy beaches and azure waters, embodying the laid-back sophistication of coastal living.

In addition to clothing, the Gucci Lido collection boasts a stunning array of accessories. Brightly colored GG canvas bags, such as the Gucci Luce and Moon Side styles, inject a playful touch into the lineup, adding a pop of color to any summer ensemble. Neon-detailed accessories reimagine classic motifs with a modern twist, infusing the collection with a youthful energy that captures the spirit of the season.

What sets Gucci Lido apart is its ability to evoke a sense of escapism and joy. Each piece invites wearers to embrace the carefree spirit of summer, whether lounging poolside, strolling along the boardwalk, or enjoying sunset cocktails with friends. The collection is a testament to the transformative power of fashion in creating unforgettable experiences and cherished memories.

As we embark on a season filled with sunshine and salty sea breezes, Gucci Lido invites us to immerse ourselves in the beauty of seaside living. With its blend of luxury, comfort, and playfulness, this collection embodies the epitome of summer style—a harmonious fusion of elegance and escapism that captures the heart and soul of coastal getaways.

In summary, Gucci Lido is more than just a collection; it’s a celebration of life’s simple pleasures. From sun-kissed days to balmy evenings, this captivating lineup encapsulates the magic of summer, inviting us to savor every moment in style. So, why not indulge in the spirit of Gucci Lido and experience the joy of seaside living this season?

Gucci Lido’s beautiful campaign wouldn’t have been possible without:

• Creative Director: Sabato De Sarno
• Artistic Director: Riccardo Zanola
• Director: Marcell Rev
• Photographer: Anthony Seklaoui
• Stylist: Alastair Mckimm
• Music: ‘Loud places (feat. Romy)’ by Jamie

Xo, till next time!